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Commercial Litigation Woods Lonergan LLP

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Intellectual Property & Technology Law

Intellectual property is the oil of the 21st century. Look at the richest men a hundred years ago; they all made their money extracting natural resources or moving them around. All today's richest men have made their money out of intellectual property. 

Mark Getty

In 1982, 38% of the value of a multinational corporation was its intangible assets; in 1998, that figure was 85%.1 Currently, the oft-quoted figure is that as much as 90% of the value of the world's top 2000 enterprises will consist of intellectual property.2

This is significant for an area of the law that is relatively new; the very concept that ideas can be protected and enforced by law is no more than 300 years old.

Its purpose has been the recognition of expertise and the promotion of innovation; this in turn enables incentives for investment while providing barriers to competition.

Traditionally, the three prongs of intellectual property law has been:

  • Patents
  • Trademarks
  • Copyright

A more modern view attaches:

  • Trade Dress
  • Trade Secrets
  • Domain name disputes (Cybersquatting)
  • SEO spamming
  • Licensing and marketing
  • Publicity / Privacy / Defamation

Our Intellectual Property and Technology Law practice is built on our understanding of the above.

We not only protect your intangible assets in times of turmoil, we provide innovative ways to leverage your intellectual property in times of expansion.

What you know and we understand is that a key factor in the success or failure of a company is how well it exploits its intellectual capital and values its risk. It is via this second prong that we set ourselves apart.

Your intellectual property is your competitive advantage. We understand this.



1Redefining Intellectual Property, The Case of China, 2005 
2PriceWaterhouseCoopers, 2003.